Case study
E-commerce headless
99.98% uptime through sales season.
Key facts
- Client
- Marque D2C
- Role
- Full-stack developer
- Year
- 2024
- Duration
- 5 months
- Stack
- Next.jsGraphQLRedisNetlify
01
Context and problem
A fast-growing D2C brand watched its e-commerce monolith buckle at every campaign: 20× traffic spikes during drops and sales, slow product pages, and a marketing team dependent on developers for the slightest update.
The problem
Every launch was a gamble: pages above four seconds, abandoned carts, and two major outages mid-campaign the previous season.
02
The solution
A migration to a headless storefront: Next.js with ISR serving product pages statically and regenerating them on demand, GraphQL federating catalogue and stock, Redis as a hot cache. Editorial content ships without a deployment.
Key features
ISR product pages
Served from the CDN and regenerated on every catalogue update.
Redis cache
Hot stock and prices without hammering the back office.
Marketing autonomy
Teams compose and preview campaign pages without a developer.
Resilient checkout
Queuing and graceful degradation to absorb the spikes.
03
Gallery
A look at the delivered screens — from the main journey to interface details.
04
Results and numbers
What the project changed, measured over time.
99.98% uptime through sales season
Two major campaigns absorbed without a single incident.
−64% load time
LCP under 1.2 s on mobile thanks to ISR and the Redis cache.
+28% mobile conversion
Instant product pages that keep shoppers around.
×20 peak traffic absorbed
The architecture rides out drops without an infrastructure scramble.
Let's work together
A product to launch, a platform to harden, a team to reinforce? Let's talk.